Shontelle has been hovering below the R&B pop radar for years now. She reached the top 20 on the pop charts with 2008's "T-Shirt", but her real breakthrough did not come until 2010, when her single "Impossible" became a multi-format crossover hit, which finally earned her some recognition in the music biz.
But still, with all of the Rihannas and Beyonces of the world, she has yet to truly solidify her position as a consistent player on the charts.
And with her latest single "Say Hello to Goodbye", Shontelle tries to again breakthrough, with mixed results.
The track is gaining airplay on mainstream top 40, and it's definitely catchy, but there's something missing in the song, as with all of her other singles, that holds it back.
Personality.
Sure, she has a sweet enough voice. The production is solid, but if I heard this track on the radio (and wasn't such a pop music nerd), I would be like "cute song, but I'm bored."
Take a listen to "Say Hello to Goodbye" and see for yourself.
(Image courtesy of http://userserve-ak.last.fm/)
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